What I’ve Been Thinking About: Media Kits

Hello all you lovelies. I hope you are all having a good start to summer. I am about to start laying some randomness on you with a new series I am starting…”What I’ve Been Thinking About.” I might be thinking business stuffs, personal stuffs and stuffs out of left field. These posts will probably be sporadic, but that keeps it super fun, right?

I have been thinking about media/press/product kits since I took the most wonderful Bakery Business course in the spring. I want to put one together, but I really don’t know where to start. I want to use it to take my business to the next level.

If you are unfamiliar with what one of these kits are/do, they are a kit that a business owner can send either by snail mail or by email to a blogger, magazine, etc. for your product or wares to be considered for publication. I think I would like both a digital and a hard copy version…What do you have?

I am so overwhelmed by this task, that I am considering hiring someone. Not only with the creation of it, but the distribution of it as well. I might ask those super fab ladies of the Bakery, Jaime and Erin, who they recommend. I just don’t want to get caught up with a PR person that wants to push my product to anyone without putting some thought into it.

So, do you have any smashing media kits that you would like to share? Did you hire someone to help you with your kit or are you a DIY kinda business owner?

I would love to see any kits you would like to share or any you think are just top notch. Also, any tips? You can email them to me at kelly {at} purplelemondesigns.com. I hope to hear from you!